Social media strategy for authors: How to get started

Social media strategy for authors: How to get started

Social media strategy for authors is crucial in today's digital age. With the rise of social media platforms, authors have a unique opportunity to connect with their readers, promote their books, and build their author brand. However, creating an effective social media strategy requires careful planning, analysis, and execution.

In our last podcast episode, we discussed the meaning of social media marketing for authors and the step-by-step process of developing a social media strategy. In this post, we will go over the steps in developing a social media strategy for authors one more time.

You can listen to the episode here:

Or continue reading below:

5 steps to developing a social media strategy for your author platform

Step 1: Define your target audience

The first step in developing a social media strategy for authors is to define your target audience. Knowing who your ideal readers are will help you tailor your content and messaging to resonate with them. Consider factors such as age, gender, interests, and reading preferences. 

By understanding your target audience, you will be able to create content that appeals to them and increases engagement.

Step 2: Establish your author brand

Next, authors need to establish their author brand. Your author brand is what sets you apart from other writers and helps readers identify and connect with you. This includes your unique writing style, themes, and values. Your social media presence should reflect your author brand and consistently communicate your message.

Step 3: Pick the social media platforms that make sense for you to use

As soon as you have defined your target audience and author brand, it's time to choose the right social media platforms. Different platforms attract different demographics and have unique features. For instance, Instagram is favored by younger audiences and is optimal for sharing visually pleasing content, while Twitter is acknowledged for its fast-paced conversations, educational threads, and news updates. 

Facebook is known for having a more mature audience, while TikTok is the hub for GenZers and trendy video challenges. Similar to Twitter is another platform, Threads, which allows you to post short-form content and join an infinite number of conversations by responding to threads in your feed. Select platforms that align with your target audience and allow you to showcase your writing and engage with readers effectively.

Step 4: Create a content plan and calendar

Creating a content plan and calendar is essential for maintaining a consistent and engaging social media presence. This involves brainstorming content ideas, scheduling posts in advance, and diversifying your content formats. Experiment with different types of content, such as quotes, excerpts, behind-the-scenes glimpses, videos, and polls, to keep your audience engaged.

Step 5: Monitor and analyze your social media results

Monitoring the performance of your posts and analyzing key metrics for your social media efforts is crucial for fine-tuning your strategy and improving your performance. Some key metrics to keep track of are engagement rates, follower growth, website traffic, and book sales. 

Identify what works and what doesn't work in your social media marketing efforts. Learn from your successes and failures and make changes accordingly. Testing different types of content formats, headlines, images, hashtags, and calls to action can help you optimize your strategy and achieve better results.

Bonus step: Seek help from freelance social media managers

While developing and executing a social media strategy can be time-consuming and challenging, authors who don't have the time, skills, or resources to do it themselves can seek help from freelance social media managers. These professionals can assist with managing, creating, and optimizing your social media presence.

They can help with setting up your accounts, creating and scheduling posts, monitoring and reporting on your results, and creating engaging content. They can also help with growing your audience and engagement by using hashtags, keywords, links, and calls to action effectively.


In conclusion, social media marketing for authors is an essential aspect of building a successful writing career. Social media marketing allows authors to connect with readers, increase book sales, and establish a strong online presence. By developing a social media strategy, using the steps highlighted in this quick guide, authors can effectively reach and engage their target audience, promote their books, and build their author brand.

About the author:

Priscille B. Fatuma is a content creator, writer, and digital marketer. who specializes in content and social media marketing, as well as writing short and long form content. Her mission is to create memorable experiences to help connect brands and their audiences through purpose-driven storytelling. You can connect with Priscille on Instagram and LinkedIn, or by subscribing to her bi-weekly newsletter, The PPS Club.